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Cholesterol is a fatty substance made by the liver and found in all parts of the human body. The body uses cholesterol to produce hormones, vitamin D and bile acids involved in fat digestion. It takes only a small amount of cholesterol in the blood to meet these needs and the liver makes all the cholesterol the body requires.

There are two major types of lipoprotein: low-density lipoproteins (LDL) commonly known as bad cholesterol and high-density lipoproteins (HDL) usually called good cholesterol. The ideal profile is low LDL cholesterol, high HDL cholesterol and a moderate total of both.Along with proper diet and exercise, the safe use of supplements may have beneficial effects on heart health. The major supplements that have excellent data to support these effects are: red yeast rice, policosanol, pantethine and plant sterols.

Bluebonnet's CholesteRice provide these, along with natural, trans-isomer CoQ10.In addition to natural pigments, red yeast rice contains starched, fatty acids, plant sterols and isoflavones.Plant sterols are chemically similar to cholesterol. Plant sterols may inhibit the absorption of dietary cholesterol and the reabsorption of cholesterol from the gastrointestinal tract. Plant sterols are believed to displace cholesterol from bile salt micelles, a prerequisite for absorption of cholesterol. CholesteRice contains plant sterols from non-genetically engineered sources.Some studies suggest that policosanol may inhibit cholesterol syntheses in the liver. The policosanol CholesteRice is derived from highly researched sugar cane wax as opposed to beeswax. Pantethine is created in small amounts by the body. Pantethine supports energy and lipid metabolism.CoQ10 helps to transform food into adenosine triphosphate in the body's energy source. It is widely known that the use of inhibitors used to treat elevated cholesterol levels results in the reduction of CoQ10 at the cellular level, therefore, COQ10 supplementation is necessary.